Here's a few metrics for 2025 that we use to measure productivity at LITTLE OAK GROUP using a simple triple bottom line framework of Economic, Natural and Social Capital indicators.
Little Oak Group is a small independent enterprise that mainly specialises in wildlife friendly green space management and uses profits from commerical activity to set up birding, nature conservation and citizen science projects.
Highlights this year included publishing in Nature/Scientific Reports Journal and two articles in Dutch Birding (Publication page updated HERE), finding a nice haul of rarities with friends including the Western Palearctic's first Lesser Striped Swallow and Oman's first Paddyfield Pipit, making good progress with the wildlife recording and conservation work at project sites and plenty of World lifers across the groups that I list including 76 birds, 6 new mammals, about 15 new herps and 299 leps (iGoTerra updated HERE).
Thanks to everyone in our small community and beyond for another successful year.
The Year in Numbers 2025
ECONOMIC CAPITAL
Turnover and profit for 2025
Approx 24% profit across handled contracts from Little Oak Tree & Garden Care
Net assets
Shares across land, properties, enterprise values and holdings in stocks, bonds and cryptocurrency: approx £2 million
NATURAL CAPITAL
Land (not including property) owned
Approx: 2 acres -one acre Sussex and one acre+ (3000m2) Bulgaria
Land managed indirectly/ contribution to management
Little Oak Tree and Garden care service over 500 private gardens and communal blocks equal to approx 64 acres not including nature reserves and public spaces (large areas over 500 hectares).
Project Species Inventory Totals
Little Oak Lodge: 647 (229 new) moth and butterfly species and 114 (18 new) species of bird HERE
Bulgaria Project :427 (108 new) of moths and butterflies and 182 (13 new) bird species
Natural Capital Monitoring Effort Indicators
Ebird checklists in 2025: 405 (318 in 2024) (approx 800 hours)
Irecord checklists in 2025: approx 200 (approx 250 hours)
Rarities found: Lesser Striped Swallow in Kuwait with Vince and Julian (First for the WP), Paddyfield Pipit in Oman with Wisebirding group (First for Oman, 3rd? for Greater WP), 6 Short-tailed Shearwaters in Kuwait with Vince, Julian, Omar and Co (6th-12th record for WP), Rustic Bunting in Bulgaria (5th record), Caspian Stonechat in Bulgaria (7th record), also helped out Pallid Swift id at Selsey (2nd for Sussex if accepted) and re-located the Collared Pratincole from Hampshire at Medmerry (5th for Sussex). Also Hume's Warblers in Kuwait and Oman and Olive-backed Pipit in Oman (with Anand).
Also a nice selection of scarce migrant moths in the garden.
Carbon Accounts
Carbon sequestration assets: Land, managed green spaces, planting projects in 2024, habitat improvements in Bulgaria project
Net Biodiversity Gain Accounts
Biodiversity Net Gain Projects as above
SOCIAL CAPITAL
Blog Views
1.06 million views in 2025 , 3.46 million all time for Non-stop Birding.
Publications in 2025
Nature/Scientific Reports (1), Dutch Birding articles (2) Birdwach Magazine (1), Birdguides (1) Portuguese Rarities Committee Report (1), Trip Reports (6 on Ebird).
Total Number of Project Publication Reads on Research Gate
23,246 reads (all time) 191.8 research interest (which is 73% higher than average on this platform)
Facebook Pages Metrices
Beddington Farmlands: 4.2 google stars, 1.9K followers
Thee Bryans: 1.1K followers
Other social media metrics
Present on Twitter and Facebook in personal capacity and comfortably engaged.
LISTING
Personal bird and other wildlife lists
All time world bird list: 3415 (76 new including revision and Avilist update) (iGoTerra)
All time world mammal list: 278 (6 new) (iGoTerra)
All time world herp list: 119 Reptiles and 24 Amphibians (iGoTerra)
All time world moths and butterflies: 1750 (299 new) (iGoTerra)
All time WP bird list: 744 (16 new) ((Netfugl ranking 75 from 93)
All time Greater WP list: 794
All time false WP list: 963 (17 new) (Netfugl ranking 38 from 43)
Azores Bird List: 255 (Ebird)
Bulgaria Bird List: 302 (13 new) (Ebird)
Beddington Farmlands Bird List: 224 (nothing new)
Selsey Peninsula Bird List: 206
Little Oak Lodge Bird List: 114


